Revealing the brands behind the biggest cricket festival
Every year, the Indian Premier League (IPL) is not just a cricket tournament—it is a grand brand war. From the title sponsor to the team jerseys, from the stadium rights to the shiny cars running on the ad boards—everything reflects corporate glamour.
So let’s ask the biggest question of this season: Who is the sponsor of IPL 2024?
And on this pretext, we will know which country is supporting the league, which brands are sponsoring the stadiums, and which car is the most talked about in IPL 2024
Who is The Sponsor of IPL 2024?
The official title sponsor of IPL 2024 is TATA Group, which also played this responsibility in 2022 and 2023. This time too, the tournament is being officially called TATA IPL 2024.
Why was TATA chosen?
- TATA is one of India’s oldest and most trusted conglomerates.
- Like the IPL, TATA is deeply rooted in Indian values.
- TATA’s business—from technology to automobiles—is so diverse that it is able to connect with every kind of audience.
Fact check
- TATA took over the title sponsorship from Vivo in 2022, initially the deal was for two years.
- But given the popularity of the brand and the positive response from fans, it was extended to 2024.
Which country is the sponsor of IPL 2024?
This might sound odd at first—how can a country sponsor a cricket league?
Here’s the twist: Saudi Arabia, through its government-backed Visit Saudi tourism campaign, is one of the official sponsors of IPL 2024.
Why is Saudi Arabia investing in IPL?
- To boost tourism under their “Vision 2030” plan.
- Tapping into India’s cricket-crazy audience gives Saudi global exposure.
- Sports sponsorship is part of their strategy to diversify away from oil.
So, while India hosts the IPL, Saudi Arabia is one of the nations pouring money into it.
Quick Summary of IPL 2024 Sponsors
| Category | Sponsor Name |
|---|---|
| Title Sponsor | TATA Group |
| Country Partner | Saudi Arabia (Visit Saudi) |
| Stadium Sponsors | Paytm, PhonePe |
| Official Car Sponsor | TATA Punch EV |
Who is the sponsor of IPL 2024 stadium?
Several stadiums in IPL 2024 have their own individual sponsors, but the overarching hospitality and venue partner remains Paytm and many tech brands, especially for in-stadium experiences.
Some notable stadium sponsorships include:
| Stadium Name | Location | Stadium Sponsor (2024) |
|---|---|---|
| Narendra Modi Stadium | Ahmedabad | Adani Group (local tie-up) |
| Wankhede Stadium | Mumbai | BookMyShow (event partner) |
| M. Chinnaswamy Stadium | Bangalore | PhonePe |
| Eden Gardens | Kolkata |
Which Car is Sponsorship in IPL 2024?
Cricket and cars go hand in hand when it comes to IPL glam. And this year, TATA Motors is once again the official car sponsor of IPL 2024.
Featured Car in IPL 2024: TATA Punch EV
Yes, you heard it right! In a move towards green mobility, TATA Punch EV is being showcased as the IPL 2024’s official car. It’s seen at every toss, and yes—it gets its own spotlight during ad breaks.
Other Highlights:
- Eco-friendly branding with a sporty edge
- Focus on promoting electric vehicle adoption
- TATA’s strong push for “green + glam” on cricket’s biggest stage
FAQ
Q1) Who won the Purple Cap in IPL 2024?
A) Harshal Patel clinched the Purple Cap in IPL 2024 by taking 24 wickets in 14 matches for Punjab Kings.
Q2) Who is the topper of IPL 2024?
A) Kolkata Knight Riders emerged as the champions of IPL 2024, securing their third title by defeating Sunrisers Hyderabad in the final.
Conclusion
IPL 2024 is not just about fours and sixes—it’s a grand showcase of brands, strategies, and international partnerships. The presence of TATA as a title sponsor and Saudi Arabia as a tourism partner proves that IPL has become a global business playground.